Display & Video 360
Setting up Display & Video 360 as as a destination and exporting your audiences to DV360.
Google Display & Video 360 enables marketers to manage their campaigns across display, video, TV, audio, and other channels, all in one place. Linking your DV360 account to your DCN enables you to export your first party audiences for use in your advertising campaigns.
From the UI
From the CLI
You can create a new Display & Video 360 (DV360) destination from your DCN by going to the Integrations -> Destinations section in your navigation menu or by using the CLI. (see above tab).
To add your DV360 account, you will need to enter the name of this destination (this is how your destination will appear in the listing), and click on Create.
Google Display & Video 360 Destination Setup
You will then be redirected to DV360 in order to authenticate and grant your DCN access to your advertiser account. This is done via OAuth 2.0, which will prompt you to login into a Google account with access to your DV360 account or ask for approval if you are already logged in.
Google Display & Video 360 Permissions
Once confirmed, you will be redirected to your DCN and will see an Advertiser ID field which will have a list of all available partners and advertisers associated with your Google Display & Video 360 account. You will be able to select from this list or manually enter the Advertiser ID of the advertiser you wish to export to.
Note: Each destination can only support one advertiser account, if you would like to link your other advertiser accounts, you will have to create a new destination in your DCN.
From the CLI, enter the following:
optable-cli destination create dv360 <name>
You will then be redirected to your browser to grant access and link your Google account to your DCN.
Here is an example of the expected CLI output:
{
"id": 2,
"kind": "DESTINATION_KIND_DV360",
"created_at": "2022-10-28T04:08:00.607225912Z",
"updated_at": "2022-10-28T04:08:00.607225912Z",
"name": "no-display-in-the-shell",
"state": "DESTINATION_STATE_SETUP",
"dv360": {}
}
Finally, if you created the destination using your DCN UI you will be redirected to the destinations listing. If you used the CLI, you will be able to export directly from the command line.
From the UI
From the CLI
To export to your DV360 account, navigate to the audience you want to export and click export in the top right. From there you will be asked to select your preferred DV360 export destination from a list of all available destinations.
Exporting an Audience to DV360
When exporting to DV360, an audience will be created within your chosen advertiser and its unique audience ID will be shown within the export summary page in your DCN.
Each export will create a new audience in your DV360 account. If an audience exists with the same name as your DCN audience, the audience will be appended with a number and you will get a new DV360 audience ID.
From the CLI, enter the following:
optable-cli export create dv360 <audience-id> <destination-id>
Where:
<audience-id> Audience to export
<destination-id> Destination of the export
<ttl-days> The initial amount of time (in days) during which IDs
remain active.
You can choose which ID or update method to send with:
--identifiers-filter=IDENTIFIERS-FILTER,...
Filter identifiers by type. Options are: email or
phone. The options are not mutually
exclusive except and can be combined.
Here is an example of what your command should look like:
$ optable-cli audience export dv360 8 1
Here is an example of the expected CLI output:
{
"id": 2,
"created_at": "2022-10-28T04:21:39.222261388Z",
"updated_at": "2022-10-28T04:21:39.222261388Z",
"destination": {
"id": 2,
"kind": "DESTINATION_KIND_DV360",
"created_at": "2022-10-28T04:08:00.607226Z",
"updated_at": "2022-10-28T04:21:19.308529Z",
"name": "no-display-in-the-shell",
"state": "DESTINATION_STATE_ACTIVE",
},
"audience": {
"id": 1,
"name": "Optable audience test",
"kind": "AUDIENCE_KIND_QUERY",
"created_at": "2022-10-28T03:48:31.980390Z",
"updated_at": "2022-10-28T04:20:46.790967Z",
"insights_computed_at": "2022-10-28T04:20:46.583844Z",
"state": "AUDIENCE_STATE_ACTIVE",
"activation": {
"keyword": "1074ds3dd7"
}
},
"state": "EXPORT_STATE_PENDING",
"identifiers_filter": [
"ID_KIND_EMAIL_HASH",
"ID_KIND_PHONE_NUMBER"
],
"dv360": {
"ttl_days": 30
}
}
You can export emails and phone numbers to your DV360 destination. DV360 does not accept empty audience exports, please ensure that the audience you selected contains the ID(s) you wish to export.
Your export will appear under the selected advertiser under Audiences, in your DV360 advertiser account typed as Customer Match - Contact Info. The audience name will be based upon the name of the audience you exported from your DCN.
Last modified 3mo ago