Clean Rooms

Collaborating around first-party data with your partners

What is a Clean Room?

In Optable, clean rooms are secure, constrained ID graph match and compute operations, permissioned by all participating parties, and with privacy protection capabilities built-in.

These operations can be composed to support a broad set of purpose limited data collaboration use cases, from planning, to measurement, and activation. We currently support four clean room types for collaboration: Insights, Activation, Augmentation and Prospecting.

With centralized data systems, one party or organisation has access to all of the user data and executes operations at will. In our decentralized data ecosystem, parties exchange information about their private data sets, following protocols which are built on top of mutually trusted clean room infrastructure.