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  • Getting Started
    • Overview
    • FAQs
    • Reference
      • Identifier Types
      • Identifier Profiles
      • Identity Clusters
      • Identity Resolution
      • Regular Expressions
      • Tabular Data Schema
      • Advanced Query Interface
      • IP Allowlisting
    • Global Data Regulations
  • Data
    • Sources
      • Amazon S3
      • API Source
      • Azure Blob Storage
      • BigQuery
      • Databricks
      • File Upload
      • Google Cloud Storage
      • Mailchimp
      • SDK Sources
        • Android SDK
        • iOS SDK
        • JavaScript SDK
      • SendGrid
      • Shopify
      • Snowflake
    • Data Configuration
      • Custom Identifiers
      • Traits
      • Events
      • Labels
  • Identity
    • EIDs Switchboard
  • Audiences
    • Audiences
      • Audience Builder
      • Insights
      • Activation
        • Real-Time Targeting
        • Google Ad Manager
        • Permutive
      • Exports
        • Metadata file
    • Destinations
      • Amazon DSP
      • Amazon S3
      • Azure Blob Storage
      • Campaign Manager 360
      • Display & Video 360
      • Google Ads
      • Google Cloud Storage (GCS)
      • Meta Ads
      • The Trade Desk
      • TikTok
      • Yahoo! Japan Ads
  • collaborate
    • Clean Rooms
      • Insights Clean Rooms
      • Activation Clean Rooms
      • Augmentation Clean Rooms
      • Prospecting Clean Rooms
    • Partnerships
      • Flash Partners
        • Optable Flash Node
        • AWS Connector
        • Snowflake Connector
      • Enterprise Partners
      • Flash Partner Settings
  • Differential Privacy
  • Admin
    • General
    • Accounts
      • Managing User Accounts
      • Roles
        • Permissions
      • Authentication
    • Real-Time API
    • Data Subject Requests
  • Profile Settings
    • Notifications
  • Guides
    • AWS Connector: Guides
      • Enterprise DCN
      • AWS Connector
    • Snowflake Connector: Guide
    • Optable CLI
    • Data Warehouse Exports
      • Google BigQuery
      • Snowflake
  • Announcements
    • Deprecation Notices
      • May 2025: Deprecation of Exports & Introduction of Syncs
      • Feb 21st, 2024: Removal of regex_allowed_http_origins
      • Dec 8th, 2022: Exports to Export Configurations
      • Deprecated uses in the CLI
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  1. Getting Started

Overview

Last updated 5 months ago

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Optable is an identity, audiences, and collaboration platform that is rooted in privacy-enhancing technologies. Optable enables media sellers and brands to reduce their total cost of ownership on technology, by deploying its robust suite of software tools and capabilities as the foundation upon which they build their digital businesses. In doing so, Optable customers are able to to accelerate their time to value while freeing up internal R&D resources to pursue more meaningful initiatives.

End-to-end Solution

Optable is designed from the ground up for digital advertising, with everything needed to get precision, performance, and scale from data activations in a single easy-to-use platform. Data connectivity with all major data warehousing, cloud storage, e-commerce, and marketing systems is built-in. First-party identity graph management and is natively integrated. Secure collaboration capabilities are enabled via intuitive clean room applications. to publisher and advertiser ad systems - including Google Ad Manager, DV360, The Trade Desk, Amazon DSP, Meta, TikTok, Permutive, and others - is seamless.

Integrated for Activation

Optable’s platform has been built to support the real-time use cases required by today’s programmatic advertising ecosystem. Publisher can be enabled via , & SDKs, as well as server-side SDKs. And audiences can be pushed to major ad platforms and ad systems with the click of a button.

Frictionless Collaboration

Optable offers multiple options for customers to perfrom frictionless, secure data matching operations with its partners, all with minimal data movement. Optable supports matching between its customers, as well as with , using and/or data clean room infrastructure and secure private set intersection technology. Refer to our documentation on to learn more about these unique capabilities.

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Activation
real-time ad activation
Javascript
iOS
Android
external partners
AWS
Snowflake
Flash Partners
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FAQs

Learn about identity, first party data, and collaboration.

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Authentication

Learn how to log in to your DCN, and how your DCN is protected.

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Clean Rooms

Learn about data clean rooms and how they can help your organization.