Advanced Query Interface
Query your ID graph without moving data
Last updated
Query your ID graph without moving data
Last updated
Your requirements are unique, and no platform can realistically address all use cases. Instead of guessing what you need, Optable believes you should be able to query your data from your own BigQuery account, while also keeping your data secure.
The Advanced Query Interface enables you to have a view of your entire ID graph made accessible from Google BigQuery without having to move data.
Here are some examples of operations you can currently perform through the Advanced Query Interface:
Join your identity graph with non-Optable data
Run custom algorithms (e.g., a lookalike model)
Run aggregation functions to generate insights
Create new computed traits and reingest them into your DCN (for when you do not control the schema of your data source and need to improve it)
Your Advanced Query Interface contains:
Your full identity_graph
Routines, which are predicates you can use in a SQL WHERE clause, facilitating queries between views without joining them.
For instance, if you want the intersection between match 2 and audience 19, you can use the view audience_19 and filter it with the filter_match_2 predicate.
Another way to achieve the same result is to use two predicates.
To get access to the Advanced Query Interface, you will need to know the interface's View Link, and to be in the Allowlist. Both fields can be found/configured in the Settings > General section on the UI.
The Advanced Query Interface is only available to select users.
Because Advanced Query Interface leverages Google BigQuery, user emails must be linked to a Google account, and groups must be Google Groups.
A User Type must be specified for each user:
Users: individual users, such as john@mediaco.com
Groups: group emails, such as adops@mediaco.com, which includes many individual users such as john@mediaco.com and jane@mediaco.com
Domains: you can give access to anyone in your organization by giving domain access to, for instance, mediaco.com
Service Accounts
If you gave access to a group such as adops@mediaco.com, but users within that group, such as jane@mediaco.com cannot access the Advanced Query Interface, check that the User Type is set to Group and not User.
The Advanced Query Interface is not "discoverable". Not only do you need to be included in the Allowlist, but you also must know your unique DCN's project_name.dataset_name.view_name (View Link) in order to access it from your Google BigQuery account.
There are two ways to access your data.
You can copy the link from the UI or CLI and use it in your BigQuery query.
2. You can add the project to your BigQuery pinned projects. The project name is the first part of the View Link, before the dot. E.g., optable-platform.
Your Optable ID graph has a predefined schema. You can optionally take advantage of Trait Typing to customize it to your need. Your schema will then look like this:
