Meta Ads

How to link your account and export audiences to Meta Ads.

Meta Ads Manager empowers advertisers to target a diverse range of Meta properties, including Facebook, Instagram, WhatsApp, and Oculus. In addition to placement options on Meta-owned platforms, Meta Ads Manager enables placement across affiliated third-party sites within the Meta Audience Network. This allows for an expansive, multi-channel reach to effectively engage with audiences.

Adding Meta Ads as a Destination

From the UI

Prerequisites:

1. Meta Ads Account: Make sure you have an active Meta Ads Manager account with the necessary permissions to create and manage audiences.

2. Advertiser ID: Know the Advertiser ID(s) you wish to target, especially if you have multiple advertisers associated to your Meta Ads Manager account.

3. Review & Accept the Custom Audiences ToS: To use Meta Ads custom audiences you must review & accept the ToS which can be found here.

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Meta Ads Configuration Steps:

1. Open your DCN & navigate to Integrations -> Destinations.

2. Click Create in the top right.

Adding a new export destination.

1. Select Meta Ads

1. Assign a name to your export destination and click Create.

2. Click Continue with Meta.

3. You'll be redirected to Meta's login page to grant the required permissions for audience creation & population.

Naming your destination and granting permissions.

After clicking "Allow," you'll be redirected back to your DCN. Here, you'll encounter an Advertiser ID field that displays a list of all advertisers associated with your Meta Ads account. You have the option to select an advertiser from this list or manually enter the Advertiser ID for the specific advertiser you wish to target.

Note: Each destination can only support one advertiser account, if you would like to link your other advertiser accounts, you will have to create a new destination in your DCN.

From the CLI

From the CLI, input the following command. This will redirect you to your browser to authorize access and connect your Meta Ads account with your DCN. Below is an example of the expected CLI output:

optable-cli destination create meta-ads <your destination name>

Which will return you the created destination object.

{
  "id":  7,
  "kind":  "DESTINATION_KIND_META_ADS",
...
  "name":  "<your destination name>",
  "state":  "DESTINATION_STATE_SETUP",
  "meta_ads":  {}
}

Once you grant your DCN access, you can then select the advertiser that you want to export to, these will appear in the response under "advertiser_options".

optable-cli destination get 7

{
  "id":  7,
  "kind":  "DESTINATION_KIND_META_ADS",
...
  "name":  "<your destination name>",
  "state":  "DESTINATION_STATE_SETUP",
  "meta_ads":  {
    "ad_account_options":  [
      "43243543453453"
    ]
  }
}

To choose the advertiser, use the following command and replace advertiser-id with the advertiser you want to export to and your DCN will respond with your completed Meta Ads destinations configuration details.

optable-cli destination update meta-ads 7 --ad-account-id=43243543453453

Your export destination is now ready to use and you can export to it following the instructions in the next section.

If you created the destination using your DCN UI you will be redirected to the destinations listing and you can then use this export destination to export your audience data to Meta Ads.

Exporting Audiences to Meta Ads

From the UI

To export an audience to your Meta Ads account, locate the desired audience and click the Export button in the top-right corner. You will then be prompted to choose your export destination from a list of available options.

Exporting to Meta Ads.

Select the IDs for export, set the schedule, and click Create.

From the CLI

From the CLI, enter the following:

optable-cli export create meta-ads <audience-id> <destination-id>

Where:

  <audience-id>       Audience to export
  <destination-id>    Destination of the export

You can choose which ID or update method to send with:

--identifiers-filter=IDENTIFIERS-FILTER,...
                        Filter identifiers by type. Options are: email or 
                        phone. The options are not mutually
			exclusive except and can be combined. 

Here is an example of what your command should look like:

$ optable-cli audience export meta-ads 1 7 --frequency="now"  

What Can I Export to Meta Ads?

You can export various identifiers like emails, phone numbers, IDFAs, and GAIDs. Note that Meta doesn't accept empty exports.

How Will My Export Appear in Meta Ads?

Your exported audience will appear in the 'Custom Audience' section, labeled with the name you set in your DCN.

Where to find your exported audiences.