Meta Ads

How to link your account and export audiences to Meta Ads.

This export destination requires additional setup steps. Contact your CSM for assistance with setup.

Meta Ads Manager empowers advertisers to target a diverse range of Meta properties, including Facebook, Instagram, WhatsApp, and Oculus. In addition to placement options on Meta-owned platforms, Meta Ads Manager enables placement across affiliated third-party sites within the Meta Audience Network. This allows for an expansive, multi-channel reach to effectively engage with audiences.

Adding Meta Ads as a Destination


  1. Meta Ads Account: Make sure you have an active Meta Ads Manager account with the necessary permissions to create and manage audiences.

  2. Advertiser ID: Know the Advertiser ID(s) you wish to target, especially if you have multiple advertisers associated to your Meta Ads Manager account.

  3. Review & Accept the Custom Audiences ToS: To use Meta Ads custom audiences you must review & accept the ToS which can be found here.

Meta Ads Configuration Steps:

  1. Open your DCN & navigate to Integrations -> Destinations.

  2. Click Create in the top right.

  1. Select Meta Ads

  1. Assign a name to your export destination and click Create.

  2. Click Continue with Meta.

  3. You'll be redirected to Meta's login page to grant the required permissions for audience creation & population.

After clicking "Allow," you'll be redirected back to your DCN. Here, you'll encounter an Advertiser ID field that displays a list of all advertisers associated with your Meta Ads account. You have the option to select an advertiser from this list or manually enter the Advertiser ID for the specific advertiser you wish to target.

Note: Each destination can only support one advertiser account, if you would like to link your other advertiser accounts, you will have to create a new destination in your DCN.

If you created the destination using your DCN UI you will be redirected to the destinations listing and you can then use this export destination to export your audience data to Meta Ads.

Exporting Audiences to Meta Ads

To export an audience to your Meta Ads account, locate the desired audience and click the Export button in the top-right corner. You will then be prompted to choose your export destination from a list of available options.

Select the IDs for export, set the schedule, and click Create.

What Can I Export to Meta Ads?

You can export various identifiers like emails, phone numbers, IDFAs, and GAIDs. Note that Meta doesn't accept empty exports.

How Will My Export Appear in Meta Ads?

Your exported audience will appear in the 'Custom Audience' section, labeled with the name you set in your DCN.

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