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Audiences

Groupings of identity clusters

What are audiences?

Audiences are the building blocks of data collaboration with partners. At a high level, an audience represents a set of people or households. In practice, an audience is a set of identity clusters computed by the DCN and selected via a query or uploaded dataset.
Audiences can be matched between DCNs, exported, and activated for ad targeting.
There are a couple of ways to define audiences in a DCN. You can define query audiences based on previously loaded data from sources and audiences are created automatically as a result of receiving matches from partners.
Creating a query audience using the CLI & UI.
How to export your audiences.
How to activate your audiences.

Listing Audiences in the CLI

You can list all audiences using the CLI with the optable-cli audience list command. To learn more check out the Optable CLI documentation.

Archiving an Audience

Audiences can be archived from the DCN UI. Archived audiences cannot be edited.
Warning: Archiving an audience is not reversible using standard DCN commands. If you have archived an audience by mistake, please reach out to your Optable support contact as soon as possible.
Last modified 1mo ago