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Traits

Managing trait data
The Traits page is used to configure which traits are used in the calculation of your insights, how they are organized, and how they are displayed. Any traits that you explicitly configure for tracking in this page, as well as the top 256 most frequently loaded traits, are used to calculate insights. You can also type traits, and add them to your Advanced Query Interface.
The Traits page lists all explicitly configured traits. The coverage percentage and number of distinct trait values are displayed for each configured trait. The trait coverage is the percentage of all ID clusters that specify a value for the displayed trait. Trait data is managed separately per scope, allowing to have a separate configuration for person or household level data, if needed.
You can click any trait to view its details and insights, or to update it. You can also configure a new one by clicking the "Configure Trait" button.

Trait Configuration

The following options are available when configuring a trait :
  • Name
  • Description
  • Scope
  • Track for Insights
  • Type
  • Add to Advanced Query Interface
    • Column Name
The Track for Insights toggle controls if the selected trait is included in the computation of insights for your DCN. If the setting is set to On, the trait is included in calculated insights. If the setting is Off, the trait is ignored.
Traits are considered strings by default. You can type them differently (boolean, integer or float), and add them to your Advanced Query Interface (typed traits are added as new column in your ID graph), facilitating your advanced queries. The Column Name is the name of the column in BigQuery.
The Name is used as the display name of the chosen trait in place of the trait key. The Description is displayed in a tooltip visible when hovering over the trait's key or name in the Insights page.
Below the configured values, insights related to the selected trait are displayed. For example, on the traits listing page you can find the coverage and total number of associated clusters for the selected trait key as well as a breakdown of the coverage and total number of clusters associated with each individual trait value.