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Managing trait data
The Traits page is used to configure which traits are used in the calculation of your insights, how they are organized, and how they are displayed. Any traits that you explicitly configure for tracking in this page, as well as the top 256 most frequently loaded traits, are used to calculate insights. You can also type traits, and add them to your Advanced Query Interface.
The Traits page lists all explicitly configured traits. The coverage percentage and number of distinct trait values are displayed for each configured trait. The trait coverage is the percentage of all ID clusters that specify a value for the displayed trait.
You can click any trait to view its details and insights, or to update it. You can also configure a new one by clicking the "Configure Trait" button.

Trait Configuration

The following options are available when configuring a trait :
  • Name
  • Description
  • Track for Insights
  • Type
  • Add to Advanced Query Interface
    • Column Name
Additionally, these options become available when selecting type List
  • List Type
  • Delimiter
The Track for Insights toggle controls if the selected trait is included in the computation of insights for your DCN. If the setting is set to On, the trait is included in calculated insights. If the setting is Off, the trait is ignored.
Traits are considered strings by default. You can type them differently (boolean, integer, float, list), and add them to your Advanced Query Interface (typed traits are added as new column in your ID graph), facilitating your advanced queries. The Column Name is the name of the column in BigQuery.
The Name is used as the display name of the chosen trait in place of the trait key. The Description is displayed in a tooltip visible when hovering over the trait's key or name in the Insights page.
Below, an example of configured values for a trait, and insights related to the selected trait are displayed.
Trait values have a character limit of 2048.
An example of values where the trait is typed as a list
Another example with the same values typed as strings.
Last modified 10mo ago