Managing custom identifiers
Custom identifiers enable you to load alternative identifier types into your DCN that aren't natively supported when using the tabular data schema to format your files and tables.
Examples of such IDs are Publisher Provided IDs (PPIDs), DMP specific IDs or other types of internal ID types that you want to use when building query audiences for audience sync & real time targeting via the Opable SDKs.
There are ten custom identifiers that you can point specific ID types to, they are represented by the IDs
c9which you will reference as headers when loading data into your DCN.
You can also assign each custom ID a "friendly name" which you can use to identify which custom ID is for which purpose. For example, if you have a PPID that you want to load into your DCN, you can use the custom ID
cwith the friendly name
Managing your Custom IDs
To load this
PPIDinto your DCN, you would then associate your
PPIDto the custom ID
cby formatting your file or Snowflake table based on the tabular data schema with the header
id_cin column one.
your custom PPID
Once this data is loaded, your custom PPIDs will then be available in your DCN for use in real time targeting and audience syncing.