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Advanced Query Interface

Query your ID graph without moving data

Why an Advanced Query Interface?

Your requirements are unique, and no platform can realistically address all clients' use cases. Instead of guessing what you need, Optable believes you should be able to query your data from your own BigQuery account, while also keeping your data secure.
The Advanced Query Interface enables you to to have a view of your entire ID graph made accessible from Google BigQuery without having to move data.

Use Cases

Here are some examples of operations you can currently perform through the Advanced Query Interface:
  • Join your ID graph with non-Optable data
  • Run custom algorithms (e.g., a lookalike model)
  • Run aggregation functions to generate insights
  • Create new computed traits and reingest them into your DCN (for when you do not control the schema of your data source and need to improve it)
While not immediately available, you will soon be capable of filtering your ID graph on specific audiences and matches.

Getting Access to Advanced Query Interface

To get access to the Advanced Query Interface, you will need to know the interface's View Link, and to be in the Allowlist. Both fields can be found/configured in the Settings > General section on the UI.

Data Schema

Your Optable ID graph has a predefined schema. You can optionally take advantage of Trait Typing to customize it to your need. Your schema will then look like this: