Advanced Query Interface
Query your ID graph without moving data
Your requirements are unique, and no platform can realistically address all clients' use cases. Instead of guessing what you need, Optable believes you should be able to query your data from your own BigQuery account, while also keeping your data secure.
The Advanced Query Interface enables you to to have a view of your entire ID graph made accessible from Google BigQuery without having to move data.
Here are some examples of operations you can currently perform through the Advanced Query Interface:
- Join your ID graph with non-Optable data
- Run custom algorithms (e.g., a lookalike model)
- Run aggregation functions to generate insights
- Create new computed traits and reingest them into your DCN (for when you do not control the schema of your data source and need to improve it)
Your Optable ID graph has a predefined schema. You can optionally take advantage of Trait Typing to customize it to your need. Your schema will then look like this: