Groupings of identity clusters
Audiences are the building blocks of data collaboration with partners. At a high level, an audience represents a set of people or households. In practice, an audience is a set of identity clusters computed by the DCN and selected via a query or uploaded dataset.
Audiences can be archived from the DCN UI. Archived audiences cannot be edited.
Warning: Archiving an audience is not reversible using standard DCN commands. If you have archived an audience by mistake, please reach out to your Optable support contact as soon as possible.