Audiences
Groupings of identity clusters
Audiences are the building blocks of data collaboration with partners. At a high level, an audience represents a set of people or households. In practice, an audience is a set of identity clusters computed by the DCN and selected via a query or uploaded dataset.
Audiences can be matched between DCNs, exported, and activated for ad targeting.
There are a couple of ways to define audiences in a DCN. You can define query audiences based on previously loaded data from sources and audiences are created automatically as a result of receiving matches from partners.

Creating an Audience

Audiences can be created from the DCN UI or using the CLI. Details can be found in the query audiences page.

Listing Audiences

You can list all audiences using the CLI with the optable-cli audience list command.

Archiving an Audience

An audience can be archived from the DCN UI. Archived audiences cannot be edited. Unless they have been separately loaded through another source, the IDs associated with an archived dataset will be automatically deleted after 30 days since the time of archival.
Warning: Archiving an audience is not reversible using standard DCN commands. If you have archived an audience by mistake, please reach out to your Optable support contact as soon as possible.