Audience Insights

Understanding identity clusters associated with an audience
Your Optable DCN computes statistics to allow you to better understand identity clusters, and their associated identifiers and traits. By default, insight statistics are computed every hour, but are also recomputed when you upload a new version of a file.
The insights are computed for each audience and source and accessible via their respective Insights tabs in the DCN UI.


Total number of identity clusters that the DCN has resolved with the uploaded data for this audience.


This section displays the composition of your clusters' total number of identifiers of each type, grouped by scope if applicable. The percentage displayed below each identifier’s count indicates the coverage of that identifier.
The coverage is the percentage of audience clusters containing at least one identifier of a given identifier type.

Last Computed

The insights are recomputed at least once every hour. Uploading a new dataset also triggers the calculation of insights.


Your Optable DCN computes insights for your configured and frequent traits.
By default, the top 256 most frequent traits and the top 30 most common values for these traits are included in your insights. Trait values beyond the top 30 are grouped in an Other values row, presented at the tail of the trait's insights.
For every trait, your DCN also calculates the coverage, which is the percentage of clusters with at least one value for this trait.
The relative percentage of each trait's value is shown next to each value in the breakdown.
An example of "Other values" for the trait "city"